The Olympics are big, But they don't stack up to the World Cup, at least in terms of social buzz.
The 2014 World Cup will be the most social, sporting event ever, according to (ADBE) digital index, a study of online marketing.
The month-long running world cup has already chased the Olympic in the race of social buzz. The most famous athletes, such as Portugal's Cristiano Ronaldo, are getting millions of mentions each.
In the year leading up to the first matches in Brazil last week, the World Cup was mentioned 19 million times across the blogs and social outlets which include Facebook, Google+, Reddit, Twitter, Instagram and YouTube.
The conversation is more global than the Olympics, and spans 230 countries. People in Japan are most engaged, posting nearly two of every five mentions, while the U.S. Was just behind Brazil, contributing about 8% of social media mentions.
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